As a senior UX designer, I focus on addressing user needs while reaching business goals.

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To achieve this, I put users and stakeholders at the centre of my process to make sure the solution is satisfying for both the users and the business. In the past years I launched multiple strategic projects at AWS and Decathlon in an international context. This allowed me to hone my research, design, communication, problem solving, collaboration and stakeholders management skills. To me, a good designer is a team player, capable of federating different roles and catalysing energy and ideas towards a shared vision.

I care about the impact of my work, and put a lot of attention in measuring usage / assessing success / analysing customer feedback.

Along my career, I’ve been growing a toolbox of different methodologies that I use depending on project goals and constraints. My approach is flexible, user centric, experimentative and instinctive. I strongly believe in iterative progression involving early prototyping and testing. I keep the users and stakeholders in the loop to iterate towards the right solution.

There are main steps I always include in my design process to answer a given problematic. These steps are not linear nor chronological but "ideative", logical and complementary so I usually come and goes from one to another. I can switch easily from macro ideas to micro details.

RESEARCH AND ANALYSIS
Knowing users, stakes, environment, competitors etc.

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This step allows me to understand business goals, as well as users and their environments. It also permitts to take into account existing projects or actors in order to make right strategic choices and frame the problems we want to solve.

• Employed methods and actions (depending on projects and constraints)
  

  • In-situ observations,

  • users interviews,

  • surveys

  • Flow diagrams to understand existing users behaviors

  • Usage metrics and analytics

  • Technology watch, competitive analysis

  • Stakeholders interviews
    
    Analysis of the researches
    ...
    Resulting in...
    Mapping and analysis of the research results
    Personas and User journey maps
    Emerging of creative paths and new uses

CONCEPTUALIZATION & ITERATIVE PROGRESSION
Inventing and outlining alternatives

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From observations, analysis, existing projects etc. Creating innovative alternatives and outlining possible solutions.

• Employed methods and actions (depending on projects and constraints)

  • Creativity technics

  • Creative workshops

  • Zoning

  • Sketching, wireframing

  • Interaction flows

  • Prototyping (generally low to medium fidelity)

  • Testing

  • Refining or redesigning if necessary
    
    

...
Resulting in...

• A solid high level design direction aligned with stakeholders

MATERIALIZATION & REFINEMENTS
Doing the right thing, and doing it right.

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Iterating towards the best possible solution, then get everything ready for the implementation, and give implementation support.

• Employed methods and actions (depending on projects and constraints)

  • Graphics

  • Prototyping (high fidelity) or creation of an interactive mock up

  • Deep dive / Problem solving sessions with engineers (edge cases, manage the unexpected etc)

  • Supporting the implementation (Q&A, assets, copywriting, feature awareness etc)
    

    Resulting in...
    Everything needed for the implementation

MEASURE THE OUTCOMES
Watch KPIs, user feedbacks, optimize the UX

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• Employed methods and actions (depending on projects and constraints)

  • UX analytics

  • UX scale measurement surveys

  • Feedback analysis

…

Resulting in...

Precise metrics and KPIs
Identified painpoints
Prioritized quick wins and longer term evolutions
Reviews analysis